This module aims to build capacity for developing innovative and effective interpretation. It will also cover evaluating education projects and encouraging accessibility and equity.
The module will look at and provide resources related to the theoretical background of interpretation drawing on a range of key publications that explore the trends in interpretive methodologies from the 1990s to the current day and from the didactic to new participatory development approaches. Publications used in the module will include Veverka’s ‘Interpretive Master Planning Volume 1’ (2011a), ‘Interpretive Master Planning Volume 2’ (2011b), ‘The Interpretive Training Handbook’ (2011c) and ‘Advanced Interpretive Planning’ (2014) and Ham’s ‘Interpretation: Making a Difference on Purpose’ (2013). The variety of interpretative methodologies will be explored from the personal (e.g. use of guides and cultural ambassadors), written (e.g. panels, labels, trails and exhibitions), artistic development (e.g. theatre and dance) to the latest digital interpretative methodology (e.g. mobile apps exploring best practice as recognised in projects developed through the WAAG Society, www.waag.org). There will be ample opportunities for participants to learn best practice in writing engaging text, developing interpretative projects such as trails, setting up a volunteer guide group, managing co-creation projects and exploring the drawbacks and advantages of various interpretative methodologies. Case studies on current best practice for the evaluation of interpretative materials will be presented, outlining how to ensure accessibility for a wide range of audiences, including hard to reach audiences. Participants will be expected to develop their own interpretative masterplan for their organisation, or an agreed section of this as part of their online activities and follow up sessions.
This module will also cover evaluating interpretation and encouraging accessibility and equity.
This module will support botanic gardens to improve their practice to make their sites and activities more accessible to a wider range of people. It will also ensure better engagement of the public with important issues and messages. This module will provide opportunities to implement and test innovative practice in the field of training.